Why are homeowners breaking away from neutrals and saying yes to bold color palettes?
When you are selling a home, the often-repeated mantra that you hear from most Realtors is to paint everything in neutral tones to appeal to the broadest possible market. Many folks who are remodeling their existing homes also have taken that advice to heart in the past, opting for white on white bathrooms, neutral kitchen counters and backsplashes, and flooring that goes with everything.
While there’s nothing wrong with for neutral tones – if that’s what you actually want – 2018 is looking like the year when color returns to home décor.
Indeed, experts are predicting the end of “greige” – that combination of grey and beige that has been omnipresent for the past few years. All you have to do is look to premium paint manufacturers’ color of the year predictions to see the shift.
Benjamin Moore & Co has selected Caliente, a bold and fiery red to lead the way. “Caliente is the signature color of a modern architectural masterpiece; a lush carpet rolled out for a grand arrival; the assured backdrop for a book-lined library; a powerful first impression on a glossy front door. The eye can’t help but follow its bold strokes. Harness the vitality,” said Ellen O’Neill of Benjamin Moore.
Sherwin-Williams opted for the cooler side of an equally dramatic palette with its selection of Oceanside as its color of 2018. “A collision of rich blue with jewel-toned green, a color that is both accessible and elusive, Oceanside SW 6496, is our 2018 Color of the Year. A complex, deep color that offers a sense of the familiar with a hint of the unknown, Oceanside bridges together a harmonious balance of blues and greens that can be found in what’s old and new,” they noted.
Perhaps because of our high-tech, interconnected world, there seems to be a desire to make bold statements that express who we are as individuals, and designers are seeing those stylistic sentiments play out in the colors clients are selecting for their homes. The paler shades homeowners have gravitated to in the past are fading in favor of vibrant, even jewel-toned shades.
While it might not be surprising to see these dramatic hues on walls, we expect to see them showing up on far more permanent fixtures. Cabinets are the ideal place to add a bright pop of statement making color to wake up a kitchen or bathroom. Expect to see brighter and richer hues in even more traditionally neutral items like tile and costly selections like plumbing fixtures and appliances. (KitchenAid Commercial Style Ranges, for example, are the latest to be available in bright shades of blue and red, alongside the traditional black and white options.)
No matter which colors you favor, don’t be afraid to use them in your remodeling project and let your taste dictate your home’s style.